Good Jam, a North Carolina-based company specializing in organic probiotic jams, needed a strong brand identity to connect with health-conscious consumers and parents focused on their children’s well-being.
I developed the logo and jam label to highlight the product’s organic ingredients, probiotic benefits, and fermentation process, all while maintaining a premium and approachable look. The design reflected core values like sustainability and gut health.
The new branding successfully positioned Good Jam as a premium wellness product. It was well-received in focus groups and approved for production, supporting a successful launch in farmers' markets and health food stores across the state.
