Baldwin, a legendary piano brand known for quality and innovation, needed a campaign to connect with a new generation of musicians while honoring its legacy.
I designed a series of dynamic social media posts and two print ads that showcased Baldwin’s craftsmanship, modern features, and appeal to all skill levels.
The campaign boosted engagement among younger audiences, reinforced brand loyalty, and expanded Baldwin’s reach across both digital and print platforms.
Magazine Print Mock-up (blending history)
Magazine Print (blending history)
Magazine Print (timeless tradition)
Social Media Post Featuring Jessy Ray
