Baldwin is a renowned piano company, widely recognized for its exceptional craftsmanship and high-quality instruments. Trusted by famous artists, Baldwin offers a range of products including premium acoustic pianos, digital pianos, and cutting-edge computerized player piano systems. Known for their rich sound and durability, Baldwin pianos are favored by musicians of all levels, from aspiring students to world-class performers. Baldwin needed a social media campaign and print ad to engage a new generation of musicians while emphasizing its historical significance and modern relevance.
I designed a series of visually striking social media posts and a magazine print ad that showcased Baldwin’s legacy and cutting-edge technology. The campaign blended historical and contemporary elements to resonate with both traditional and modern musicians.
The campaign increased brand engagement among young musicians and reinforced Baldwin’s reputation as a trusted, innovative brand. It successfully generated awareness across social media and print, helping attract new customers and maintain loyalty among existing ones.
